StyleScout
StyleScout is an innovative fashion app that blends the social sharing of fashion images with an AI-powered assistant. Users effortlessly discover, identify, and directly purchase fashion items from inspiring community-shared images.
Project Overview
In this project, my role was to conceptualize and design an engaging, intuitive mobile experience. I focused on crafting a seamless integration of social browsing with instant AI-powered product identification and purchasing.
Project Goals
- Create an intuitive and visually engaging social feed experience.
- Leverage AI to quickly identify clothing items from user-shared photos.
- Enable seamless and secure in-app purchasing.
- Foster community engagement through interactive social features.
Process
My process involved these key phases:
Research & Discovery
Conducted user interviews and competitive analysis to identify current challenges in online fashion discovery and purchasing.
Ideation & Sketching
Generated initial wireframes and interactive concepts to explore user flows and interaction patterns.
Prototyping
Developed high-fidelity interactive prototypes in Figma, refining the experience through iterative feedback loops.
Testing & Refinement
Performed usability testing to gather insights, leading to key refinements in navigation, AI interactions, and checkout flows.
Final Outcome
StyleScout successfully combines AI technology and social features, transforming visual inspiration into actionable shopping moments, enhancing user satisfaction and engagement.
Reflection
Opportunities for Iteration
- Enhanced AI accuracy: Continuously refine the AI assistant’s product-matching capabilities.
- Community features: Expand interaction features like story sharing or live fashion events.
- Personalization: Implement advanced personalization through user browsing history and preferences.
- Accessibility improvements: Integrate voice search and more robust accessibility features.
Additional Information
For more details about my process or other projects, please visit My Portfolio or reach out directly.